“ It wasn’t a failure.
It was a reset button.”
- Kritika Chitkara, Founder
You know how sometimes an ending doesn’t feel like failure, but more like a reset button? That’s exactly what happened with Kritika. When she shut her first label during the pandemic, she didn’t want to just “try again.” She wanted to build something that felt smarter, truer, and closer to her heart. That’s how Kaysho began, not as a second chance, but as a fresh start with real intention.
The name itself tells the story: Kay comes from her name, and Sho stands for motion, movement, momentum. Together, it’s style in motion—ensembles that aren’t made for mannequins or seasons, but for real people.